Chery Automobile exports 9025, growth of 27.1%, an increase of 24.3%, far more than the average market growth, continue to reelection of China's auto brand exports first. In the first quarter, Chery Automobile total exports 24160, an increase of 15.6%, showing rapid growth momentum Products to force, strategic transformation of products into the main international market In recent years, in the face of increasingly fierce competition in the international market, Chery to accelerate the global market product structure adjustment, Erez 5, Erez 7, the new tiger 3, Tiggo 5, Tiggo 7 and other strategic transformation after the series of new products The international market, the basic realization of the global synchronous listing synchronization switch. In March, for example, Chery strategic transformation of new products has accounted for 63.7% of Chery exports. Product structure optimization, led to Chery products in overseas markets, brand premium capacity and efficiency of the upgrade. According to statistics, the first quarter of this year, Chery exports increased by 38%, export unit price increased by 24%. With excellent product design and product quality, Chery new products in the overseas market access to a series of honors. March 22 this year, in Tokyo, Japan, Chery tiger 7 with excellent styling design quality won the world's top authority in automotive design magazine "CARSTYLING" issued by the "2016 best Chinese production car award" (The Best Production Car Design China 2016). This is the first time since the prototype car TX concept car won the Geneva Motor Show best concept car award, once again won the international automotive design industry awards, once again proved "CHERY DESIGN" has reached world-class level. Marketing to force, help the brand up International 2.0 stage of the Chery, not just "go out" to sell the product, but through the "go" deep plowing the local market, to ensure that products and services marketable, and constantly promote the brand building "go up" to enhance overseas image. Before entering an overseas market, Chery will be in-depth study of the local industrial policy, market conditions, competitors and local consumer behavior habits, and the corresponding product development, according to local conditions to develop a localized operational strategy, rooted in local market development The In addition to "local conditions" to provide quality products, Chery also from the market situation, consumer hobbies, behavior and other aspects of multi-dimensional in-depth study, innovative marketing and brand building model. Chery through the exhibition hall image shop upgrade, service training, skills, etc., continue to improve the service system to enhance the single point of sales, and strengthen service capabilities. In marketing, in recent years, Chery in the overseas market held a series of sports and cultural marketing activities to support the development of local sports undertakings. For example, the 2012 London Olympic Games Chery and the Iranian Olympic Organizing Committee to establish cooperation to support the Iranian Olympic delegation to participate in the 2012 London Olympics, the two sides again in 2016 to help Iran's sports career development. In 2016, Chery sponsored and named the Egyptian soccer league five teams, sponsored the "Argentina League" Boca Young VS River Bed Germany and so on. This series of rich sports and cultural marketing activities, closer to the Chery brand and overseas consumers psychological distance, won the global consumer favorite and recognition. October 2016, in the State Council Information Office organized the "Chinese enterprises overseas image of the top 20 (Central and Eastern Europe)" in the selection, Chery reelected China "best overseas image" business title, the highest in the equipment manufacturing industry to become China from "Going out" to "go in" in the overseas market rooted in the development of the model business. Responsibility to play, and actively join the global public welfare undertakings Chery in the active take root overseas development at the same time, take the initiative to join the country's economic and social development, education, disaster relief, people's livelihood, charity and other public welfare areas Billet Steel Crankshaft to fully support the country's government and people, so Chery's brand image increasingly popular, Overseas markets and the general public recognition. During the Chilean earthquake in 2012, Chery formed a group of assistance projects with the local partner companies, donated 500 tents to the disaster area and other relief supplies needed by the affected areas, and built a local primary school. April 16, 2016, Ecuador suffered a 7.8 earthquake, resulting in huge economic losses and casualties. After the earthquake, Chery Automobile issued the first time condolences and start the disaster relief program to carry out water, food, tents and other urgent needs of the material supply, including the provision of vehicles to support the disaster area materials, personnel transport and other emergency assistance for disaster relief work to provide a timely and effective support. 2017, is Chery into the strategic transformation of the 2.0 stage of the "growth year." This year, Chery will focus on the introduction of five new cars, including the iResherl 5 and the tiger 7 sports version of the model, as well as a new SUV T17 and two new energy products for overseas consumers a better product experience, Export target of 120,000. Chery will continue to adhere to the future of international strategy unswervingly, through the integration of global advantages of resources, through innovative marketing, optimize the product and network structure, and further deepen the brand building, show "China business card" new style.
