Many people think that Citroen's logo is two Chinese "people" superimposed design of the word, for a far away in the French depot, this argument is like a big hole, but then again, Citroen brand Development process in the brain hole, far more than to take an exotic text when the car is much larger.
Marketing master, language is not surprising endlessly
China IT session there is a joke, said Luo Yonghao and Lei coilovers Jun difference, is the difference between marketing director and technical director. And Citroen founder Andre Citroen and other car prices that the difference between those who start the house, but also the same can be obtained.
Andre Citroën was born in a family of economic conditions, good family conditions gave him two hobbies: see science fiction and travel. At the beginning of the twentieth century, the scientific and technological achievements in the day of the dream day, he had access to many new emerging technology.
In 1905, he completed his studies at the Paris Polytechnic University, took the opportunity to travel in Europe, transit in Poland, he found a herringbone gear, that time a variety of large-scale machinery after another, mechanical components between the multi-gear transmission power, While the contact area of the chevron gear is greater and the durability is higher. Andre Citroën realized that the gear would have a huge market, bought the gear in Europe, the patent.
Andre Citroën earned the first pot of gold. In 1908, he took over the Mors brand, began to manufacture cars, in order to understand what the world's advanced level is, and even specifically to the United States to find Henry Ford took the The
After the outbreak of the war in 1914, he crushed to start making shells, the Rhine on the rumbling fire, for him is simply rolling gold. Note that this time the Citroen has been 6 years of repairer experience.
But in 1916, he realized that the war will end sooner or later, the arms business can not be long, and the car will sooner or later enter the tens of thousands of households, he began to use arms income, to the To support Louis Dufresne and Panhard two technical staff to develop civilian cars, but also stressed that the design of the car must be able to use the existing arsenal equipment to produce.
In March 1919, Citroen announced the first own-brand car Type A, which is only four months since the end of World War I ... ... This is Europe's first mass production, the overall sale of civilian cars, cost Turbocharger and quality are Very popular.
This car appeared on the first Citroen own car standard: from the zigzag gear sawtooth double modeling.
The buddy's eloquence is also amazing, he wants to find a core area in France to promote a good place to promote Citroen cars, so he found in the Champs Elysees 42, there is a show shop Fernand Charron, to persuade each other to transfer the store To their own, the most is the Fernand Charron I also sell the car, so the Citroen persuaded to give up his business to invest in Citroen. Now this show is also owned by Citroen, we can go to Paris to play.
Andre Citroen as a never-ending brain hole, immediately aware of the model design and "small facelift" to bring freshness to boost the role of sales, in 1921, redesigned Type B on the battle The The car's car standard has also been designed, three-dimensional octagonal car standard more atmosphere.
Compared with Citroen's gratifying sales, Andre Citroën and its public relations team in the marketing campaign on the ground was amazing, please allow me to deviate from the theme to report to you.
In 1922, Citroen rented a plane, in the opening ceremony of the Paris auto show left a 5 km long Citroen giant letters, sometimes stunning world.
In the same year, Citroen felt that the family wanted to buy a car, but was short of money, so he created the first car consumer credit company in Europe to provide an amortized sales credit business for the owner.
In 1923, Citroen realized that only some dry things, in order to make people aware of the importance of Citroen cars. He not only organized the team around the country, but also successfully crossed the Sahara Desert, the same year, Citroen car and completed through Africa and Central Australia feat, for a time, Citroen's reputation and photos spread all over the media.
In 1925, Citroen with 250,000 light bulbs to his name shining in the French landmark - Eiffel Tower, the horror of the publicity campaign has continued until 1934, than in Paris to meet Neumer do not know the high Where to go.
From 1931 onwards, Citroën held a "yellow trip" and "black travel" that let it go annoying. The former organized a team from Paris to Beijing, so far in the Beijing Automobile Museum to see the Coilover Shocks vehicle at the time; the latter is to promote the Citroen's semi-track pickup, through the continent.
There is such a high profile marketing, Citroen is not difficult to fire. By 1933, the French sold the commercial vehicle, Citroen's market share as high as 40%.
And those who only sell advertising manufacturers, love toss is also running around Andre Citroen never stopped to make their own car in the technical more powerful desire, Citroen in the technical innovation is to make the world Ashamed:
In 1925, Citroen in the world of automotive starting the whole body of the body of the B10 models, the durability of the car to a new height.
In 1932, in the new Rosalie cars, Citroën has developed a plastic material as the engine and chassis connection components of the technology.
It is worth mentioning that, starting from the Rosalie series, Citroen used a direct way with the front face of the way, two huge chevron is not only a good decoration of the tank grille, even more people can see that this is A Citroen.
In 1934, became the history of Citroen can not bypass the year, two major events have occurred.
This year, Citroen released a car called Traction Avant, translated very simple and rude: front-wheel drive.
Imagine, who will give their children directly take the name "handsome" it? Unless you are really handsome people who are angry. The car has a backcourt called "front wheel drive" because it is really the world's first front-wheel drive car.
The car to achieve three initiatives: 1, carrying body, Unibody integrated design; 2, four independent suspension; 3, front wheel drive. Each one is difficult to complete the technological innovation, the results of Citroen in a car to achieve three.
Compared with the technical strength of the car, the change in the standard car is simply not worth mentioning, the water tank on the car to become wider and more prominent, looks full of many.
And in order to achieve mass production, Citroen also built their own factories, resulting in the company into a huge financial hardships.
In the end, the French government came forward, Michelin on the Citroen was funded, and began to intervene in management, Andre Citroen was forced to leave their own name of the manufacturers.
Just a year later, Andre Citroen died of gastric cancer, only 57 years old, Traction Avant as he presided over the design of the last car, years of time is short, but let their name in the Eiffel Tower on the French night sky 10 years, this life is also worthy of magnificent words.
Troop, take you first to the future
In the Michelin rule, Citroen did not fall into mediocrity, but instead took out three in the history of the world car master name works.
They are a small truck, a civilian car, a luxury car.
In 1947, Citroen H Van debut, this car looks like armored vehicles, small trucks, has been rated as changing the French interior transport industry's face: simple and straight body, easy to manufacture; short front, put as much space as possible Left the goods; side open the door, easy postman and other people who need to get off frequently.
From 1947 to 1981, H Van produced a total of 34 years. The car's car standard began to shrink, and gradually move closer to today's style.
Do you think 34 years is long? Naive. In 1948, Citroen released a civilian car designed for the French people after World War II: 2CV. In all fairness, the car looks really weird, sleek front cover, back cover, wheel cover, but was placed straight up straight under the car body, cloth soft roof and two frog like headlights, slightly unexpected appearance On the body.
But this car is simple and durable, with the original style, won the love of the French people, breath from 1948 to 1990, the cumulative production of more than 5 million, until today you can almost every country in Europe to see Its shadow.
Although only one year difference, but 2CV car logo shape with H Van has a world of difference, although still appear in the water tank, but the two characters rely on very close, often as a person.
That Citroen will only make low-end car? Do not worry, the following car has been called the goddess (The Goddess).
In 1955, Citroen announced the DS 19 at the Paris Motor Show, even after 62 years, I was still shocked to face the shape of the car, so I can not describe the French people to see such a like from The future of the model when the feeling.
I only knew that the car was booked more than a thousand hours an hour after the debut, and more than 12,000 units were booked within one day. The record was not broken until 2016, and the car that broke the record was called Tesla Model 3.
Not only the wedge-shaped body, rocket-shaped rear taillights, half-package rear wheels and other design shocked the world, the car's technological innovation is groundbreaking, DS 19 is the first use of the Citroen high pressure gas-liquid linkage system (hydropneumatic self -levelling suspension system.
The system removes the damping springs in the suspension of the traditional car, but in each wheel is equipped with a metal hemisphere, by injecting high-pressure oil, to ensure that no matter how much car loaded things, or encounter what traffic, Can keep the body height unchanged.
DS 19 The second leg of the car is the first legend of the French President Charles de Gaulle bought a car as a car, the car's first legend is to save the life of Charles de Gaulle.
In 1962, General de Gaulle was assassinated in France, the gunmen to the President of the car crazy shot, DS 19 with 14 guns, left front wheel and right rear wheel was playing off, but still by virtue of a unique suspension system to ensure the normal driving of the vehicle , Highlight the tight encirclement. The second year, China and France in the Charles de Gaulle driven by the smooth establishment of diplomatic relations, also known as DS 19 is one of the important witnesses of Sino-French friendship.
This event, so Citroen's suspension system in one fell swoop. In 1965, Crankshaft Rolls-Royce Silver Shadow purchased the system, proud of the British people in their own luxury brand's flagship use of this system, which shows its historical significance.
Because of the unique identification of DS 19, Citroen actually confident that the car is not placed in front of the car, only in the rear placed a small size car standard.
The late fifties and early sixties, Citroen twice to adjust the logo printing styling, to determine the gold and white-based logo design system.
The adjustment involved in the most famous cars, non-SM none other. In 1968, Citroen bought the Maserati, hoping to produce high-performance luxury cars, SM is the final product, the car has become the world's fastest front-wheel drive vehicles.
In order to ensure the low wind resistance of the whole car, Citroen even in the front design of a license box, the license was placed inside to avoid affecting air performance.
Many of the new cars are not popular on the equipment are appearing in this car, such as the headset with the steering, as well as the power and can automatically return to the steering wheel.
But SM can be described as untimely, the large displacement of it encountered an oil crisis, directly declared the car in the market performance of the collapse.
In 1974, Peugeot Group received a 38.2% stake in Citroen, the two companies began to join the same year, Citroen launched the CX models, widely acclaimed, the car in 1982 sold to the Guangzhou Oriental Hotel 120, as Citroen into China's logo.
In 1976, the Peugeot Group purchased 89.5% stake in Citroen, we are familiar with the PSA group since its establishment, since then, Citroen in the group to assume a more young market direction, the car has also been Custom Connecting Rods redesigned as a more passionate red White color.
M & A failed to end Citroen's triumph:
In 1989, Citroen XM available, with active hydraulic suspension, according to road conditions to adjust the body height.
In 1991, Citroen invented the rear wheel with the steering technology, the rear wheel can be adjusted according to the direction of the appropriate deviation to improve the body's handling performance, this technology is also with the "Beverly" in the domestic production and household name, but also laid Citroen in the country "corner king" reputation.
In addition, the rise of the display, photosensitive adaptive combination instrument, the central fixed control steering wheel, yaw warning system and other technologies are all starting in the Citroen body.
In 2009, into the new millennium Citroen redefine their own Logo, two characters are no longer angular, but joined the rounded curvature.
Looking back over the centuries-old history of Citroen, after the risk and not down to the publicity of the imagination and crazy technical addiction to create a horror of the carved models, but in the face of a pearl formed a change, also life also.
